Our Story




Founded in 2025 by sisters Emma & Halle Berwick, Denise Larochelle is rooted in a simple philosophy - style should feel intuitive, not over complicated. Inspired by their own love for mix-and-match dressing, they set out to refine the art of effortless coordination and chic simplicity. 

 

A ready to wear label designed for the discerning woman, we create elevated everyday clothing that blends ease with sophistication. Nothing feels more effortless than a perfectly coordinated set.

 

Named after their grandmother, Denise Larochelle is a tribute to their shared loved for fashion. 

 

 

You are the one.

- DL