I think it’s important I provide some context into what is driving our mission: Made for women who live well.
It began with my own struggle to heal acne from a natural, root cause. Something deeply personal that was screaming for me to pay attention.
Auditing what I was consuming: physically, mentally, and spiritually. I became more intentional about the ingredients in my food, choosing local, investing in high-quality supplements, switching to non-toxic home products, prioritizing movement, and making space for meditating, journaling and mindfulness. It led me to educate myself across every area of my life and push back on existing systems.
As my perspective on wellness evolved, I’ve evolved and naturally, so has the brand.
It has inspired me to embrace my story and bring my passion for living well and transformation to Denise Larochelle.
I firmly believe that the way we treat our bodies, nourish our minds, protect our energy, and care for ourselves internally should feel aligned with what we place on our bodies each day. Style, to me, is an extension of wellness: an outward reflection of how we care for ourselves.
And if I am seeking clothing that feels calming to wear, pieces that move with me throughout the day. Staples that support a life well-lived instead of complicating it. Surely other women must be as well.
The Ponte set is really the beginning of this reflection. An oversized structured tee, which is our ode to the classics - paired with a straight-leg knit pant. Both are designed to feel as comfortable as they are refined. Pieces that can be styled with ease while still remaining true to the simplicity and comfort we value.
Because style, at its best, isn’t about excess.
It’s about alignment. Quality materials. Thoughtful craftsmanship. Clothing that supports your real life. Pieces that feel good to live in. And ultimately, creating a life - internally and externally - that feels deeply, genuinely well.
Take Care,
Denise Larochelle