On Set

A few weeks ago we headed to Bowen Island to shoot our new spring arrivals. This location was chosen with one intention: to reflect our philosophy of living well — where style and wellbeing are inherently connected. The home we found felt like a natural extension of that idea. It was quietly striking, modern yet softened by its surroundings, tucked into a cliffside and framed by trees. It felt serene, grounded, and deeply considered. A version of living well that prioritizes ease, stillness, and connection to the environment.

There was a stillness to the day that shaped how we approached everything. We leaned into natural light and allowed the environment to guide the visual story — using the textures, the landscape, and the architecture as part of the narrative rather than something separate from it. Nothing felt forced or overly constructed. Instead, the setting itself became integral to how the collection was experienced.

Take care, Denise Larochelle